Privacy Policy
Effective November 11, 2026
This policy explains what Ben McAlilly Creative ("I", "me") collects through benmcalilly.com, how it's used, and the choices you have. I'm a one-person studio in Tupelo, Mississippi, so the short version is: I collect what I need to answer you and run this site, I don't sell it, and you can ask me to delete it.
What I collect
When you contact me. The contact form asks for your name, email, a subject and a message. If you call, text or email me, I receive whatever you include, along with your phone number or email address.
When you chat with Sage. Sage is the AI assistant on this site. The messages you type are used to generate replies (see "How Sage works" below).
When you browse. Like most websites, this site records basic usage information such as pages visited, the type of device and browser, the referring site and an approximate location based on your IP address. This comes from Squarespace's built-in analytics and cookies.
When you arrive from an ad. If you click one of my Google ads, the Google Ads tag on this site notes the visit and whether you then contact me or request an audit. This tells me which ads work.
How I use it
To reply to you and to provide services you ask about
To run, secure and improve this website
To measure how well my advertising works
To keep records of our conversations and projects
I don't sell your personal information, and I don't share it with anyone for their own marketing.
How Sage works
Sage runs on Claude, an AI model made by Anthropic. When you send Sage a message, it travels through a small server I run on Cloudflare to Anthropic, which generates the reply. Your conversation is stored in your own browser for the current session so it doesn't disappear when you change pages, and it clears when you close the tab. Please don't share passwords, payment details or other sensitive information in the chat. If you want to talk business, Sage will point you to me.
Cookies and advertising
This site uses cookies from Squarespace (to run the site and measure traffic) and Google (for ad measurement). You can block or delete cookies in your browser settings, and you can control how Google personalizes ads at adssettings.google.com.
Who helps me run this site
Squarespace hosts the website, processes the contact form and provides analytics
Google provides the Google Ads tag, and may provide spam protection for forms
Cloudflare and Anthropic power the Sage chat
Google (Gmail) handles my email
Each of these companies handles data under its own privacy policy.
The free business audit
The free audit at audit.benmcalilly.com is a separate tool with its own privacy policy: audit.benmcalilly.com/privacy
How long I keep it
I keep messages and project records for as long as they're useful for our working relationship and my business records, and then delete them. Analytics data is kept according to Squarespace's and Google's standard retention settings.
Your choices
You can ask me what information I have about you, ask me to correct it, or ask me to delete it. Email benmcalilly@gmail.com and I'll take care of it.
Children
This site is meant for business owners and isn't directed at children under 13. I don't knowingly collect their information.
Changes
If I change this policy, I'll update the date at the top of this page.
Contact
Ben McAlilly Creative
Tupelo, Mississippi
benmcalilly@gmail.com · 662-205-8582